Skip past the menu
Custom Built Club Co
How a Session Runs

Five Stages, One Visit, and a Follow-Up a Year Later

Nothing here is a secret process with a trademark on it. It is the ordinary sequence a careful builder follows, written down so you know what you are paying for before you arrive.

  1. First fifteen minutes

    We Talk Before Anything Gets Hit

    Where do you play most weeks, and is it the same course every time? What does the bad shot look like — not the worst one you have ever hit, the one that shows up twice a round? Has anything about your body changed since the last time you bought clubs? Are you here because something is wrong, or because something looked good in a shop? Those five answers narrow the session more than any number the launch monitor will produce.

  2. Next twenty minutes

    Your Current Clubs Go on the Gauge

    Before you swing, the relevant clubs get measured: length to the sole line, loft, lie, swing weight, total mass, grip diameter. Roughly half the sets that come through this door are out of spec somewhere, and often the fitting question changes once we can see by how much. Then you hit the same clubs so there is a real baseline to improve on rather than a remembered one.

  3. The bulk of the session

    One Variable Moves at a Time

    Swap a head and a shaft together and you learn nothing about either. So we hold everything constant except the property under test, take enough swings for the pattern to settle, and write the result down. Sometimes that means the fourth head we try is objectively worse than the first — that is useful information, and we keep it on the sheet rather than quietly discarding it.

    You will see the numbers as they come in. Nothing is presented as a conclusion at the end that you could not follow while it happened.

  4. Same visit, usually

    The Club Gets Built Twenty Feet Away

    If the head and shaft are in stock — and for most common specs they are — the club is assembled while you wait. Shaft cut to the measured length, tipped to the profile we settled on, epoxied, weighted, gripped, cured on the rack, then gauged one final time against the sheet. Special-order heads and exotic shafts take longer, and we will give you a real date rather than an optimistic one.

  5. About a year later

    Bring It Back and We Re-Gauge It Free

    Lies move. Grips wear and change the effective diameter. Ferrules creep. A season of Florida golf on Bermuda is hard on a sole. Drop the set off any time after a year and we will put it back on the gauge, print a fresh card and tell you what has drifted. There is no charge and no expectation that you buy anything.

Things That Will Not Happen During Your Session

  • You will not be handed a shaft because the sales rep left a box of them here last month.
  • You will not be told a number is good without being told what it is being compared against.
  • You will not be pushed into a full bag when the session diagnosed a single bad wedge.
  • You will not be given a build date the shop already knows it cannot hold.
  • You will not be asked to swing for ninety minutes straight — fatigue ruins the data long before it ruins your afternoon.

Coming Prepared

Small things that make a two-hour session worth more.

Bring the clubs you actually play. Not the ones in the garage, not the set you are thinking of selling. The bag you carried last Saturday tells us the most.

Wear the shoes you play in. Heel height changes your posture, which changes lie angle, which changes everything downstream of it. Golf shoes, please, not trainers.

Come warm if you can. Ten minutes of loose swings before you arrive is worth twenty minutes of bay time. We have a warm-up net and you are welcome to use it, but the session clock starts when you do.

Skip the coffee-fuelled early start. Sessions where the golfer is over-caffeinated and under-slept produce tempo readings that will not repeat on the course.

Say if you are mid-lesson. If your coach is actively rebuilding your swing plane, we will fit conservatively and note on the card which specs should be revisited when the change settles.

Ready When You Are

Sessions run Monday, Tuesday, Thursday, Friday and Saturday morning. Wednesday is a build day — the phone is answered but the bay is closed.