Iron Fitting

Start With the Ground, Not the Ball

Iron fittings tend to open with launch and spin because those are the numbers on the screen. We open somewhere else: with what the sole does when it meets the turf. Where is your low point relative to the ball? How steep is the entry? Does the head slow down noticeably after contact, and if so by how much? Those answers set the boundaries inside which head shape, bounce and sole width have to be chosen. Pick a shaft before you know them and you are guessing.

Face Progression Is Not a Cosmetic Detail

Two irons can share loft, lie, length and offset spec on paper and still sit completely differently over the ball, because face progression — how far the leading edge stands ahead of the hosel axis — changes what your eye reads and where your hands want to be at address. A player who instinctively presses forward at a progressive head will deloft it into a flier; the same player behind a shallower profile will not.

We measure progression on your existing irons before showing you anything new. If the set you arrived with steps unevenly through the middle irons, that alone explains a lot of inconsistent contact, and it is fixable without buying a full set.

The Blend Seam

Almost nobody plays a single-model set any more. A cavity or hollow long iron running into a compact mid and a bladed scoring iron is a good idea, but the seam between the two models is where fittings quietly fail. Head mass changes, centre of gravity moves, progression steps, and the shaft has to bridge all of it. We check the seam at the gauge and on the monitor, and if the step is too big we will change the crossover point rather than pretend the shaft can absorb it.

Shafts, Last

By the time we get to shafts, the head, the length, the lie and the set makeup are settled, so the shaft has one job left: deliver that head consistently. Weight is the first decision and it is almost always the biggest. Bend profile is second. The flex letter on the label is a marketing category, not a measurement, and we profile candidates on the frequency analyser rather than trusting it.