Skip past the menu
Custom Built Club Co
Bench Journal

Notes Written Between Builds

Six entries so far, grouped around the three things this shop measures that most fittings skip. They are written for golfers who want to understand the reasoning rather than be handed a conclusion.

The Three Threads

Ball speed retention is about what the face gives back when you do not catch it perfectly, which is most of the time. It is the single most useful thing a launch monitor can tell you and the one most fittings never look at.

Face progression is about geometry you can see at address and cannot easily describe. It changes where your hands want to be, which changes delivered loft, which changes everything downstream.

Turf interaction is about the only part of the club that touches the golf course. On Bermuda grown over sand it behaves differently enough that borrowing conclusions from elsewhere will lead you wrong.

Read It, Then Come and Measure It

None of this is worth much in the abstract. It is worth a great deal with your own numbers next to it.